Privacy Policy
| FACTS | FACTS WHAT DOES PRIORITY CREDIT UNION DO WITH YOUR PERSONAL INFORMATION? |
|---|---|
| Why? | Financial companies choose how they share your personal information. Federal law gives consumers the right to limit some but not all sharing. Federal law also requires us to tell you how we collect, share, and protect your personal information. Please read this notice carefully to understand what we do. |
| What? |
The types of personal information We collect and share depend on the product or service You have with us.
This information can include:
|
| How? | All financial companies need to share member’s personal information to run their everyday business. In the section below, we list the reasons financial companies can share their member’s personal information; the reasons Priority Credit Union chooses to share; and whether you can limit this sharing. |
| Reasons we can share your personal information | Does the Credit Union share? | Can you limit this sharing? |
|---|---|---|
|
For our everyday business purposes – such as to process Your transactions, maintain Your account(s), respond to court orders and legal investigations, or report to credit bureaus |
Yes | No |
| For our marketing purposes— to offer our products and services to you |
Yes | No |
| For joint marketing with other financial companies | No | No |
|
For our affiliates’ everyday business purposes— information about your transactions and experiences |
No | No |
|
For our affiliates’ everyday business purposes— information about your creditworthiness |
No | No |
| For non-affiliates to market to you | No | No |
| Questions? | Call toll free (407) 425-2561 or go to www.prioritycu.org |
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| Who we are | |
|---|---|
| Who is providing this notice? |
Priority Credit Union |
| What We do | |
|---|---|
| How does Priority Credit Union protect my personal information? |
To protect Your personal information from unauthorized access and use, We use security measures that comply with federal law. These measures include computer safeguards and secured files and buildings. Restrictive logon measures are taken to control access to sensitive information as well as 24 hour monitoring of hardware firewalls |
| How does Priority Credit Union collect my personal information? |
We collect Your personal information, for example, when you
|
| Why can’t I limit all sharing? | Federal law gives You the right to limit only
|
| Definitions | |
|---|---|
| Affiliates |
Companies related by common ownership or control.
They can be financial and nonfinancial companies.
|
| Nonaffiliates |
Companies not related by common ownership or control.
They can be financial and non-financial companies.
|
| Joint marketing |
A formal agreement between nonaffiliated financial companies that together market financial products or services to You.
|
Text (SMS) Messaging Policy
By downloading the Priority Credit Union mobile application or providing your cell phone number, you agree and consent to receive marketing or non-marketing text messages, as applicable, from Priority Credit Union and others texting on its behalf, including receiving text messages made from an automatic telephone dialing system (“autodialer”), at the telephone number(s) you provide.
Your Cell Phone Service
Your cellular provider’s Message & Data Rates May Apply to our confirmation message and all subsequent messages. You understand the text messages we send may be seen by anyone with access to your phone. Accordingly, you should take steps to safeguard your phone and your text messages if you want them to remain private. NO CONFIDENTIAL INFORMATION SHOULD BE SENT VIA TEXT MESSAGE. Please notify us immediately if you change mobile numbers or plan to provide your phone to another person.
Mobile access and delivery of messages is not guaranteed and Priority Credit Union is not responsible for any issues related to network failures. You also agree to indemnify us for all claims, expenses, and damages related to or caused in whole or in part by your failure to notify us if you change your telephone number, including but not limited to, all claims, expenses, and damages related to or arising under the Telephone Consumer Protection Act of 1991 (TCPA), as amended from time to time
How to Opt-In
To opt-in to a Text Messaging program(s), please follow the instructions provided by the specific program from which you wish to receive messages. Reply as indicated in an initial text message. If you provided consent in writing or sent a return text “Y” or “Yes,” the text messages may contain special offers or promote Credit Union products. You own or are authorized to provide the telephone number that you used to opt-in. Your consent to receive these automated text messages is not a condition to receiving any Credit Union product or service.
How to Opt-Out
To stop receiving text messages from Priority Credit Union, text STOP to the text messaging program from which you no longer wish to receive message. We will thereafter send you confirmation of your opt-out request. You may also stop text messages by calling us or emailing us using the contact information below.
Priority Credit Union
407.425.2561
Prioritycu@prioritycu.org
Change in Terms, Suspension and Termination
Priority Credit Union may revise, modify, or amend this Text (SMS) Messaging Policy at any time, without notice, except as required by law. Any revision, modification, or amendment shall be effective when it is posted to our website [web link to policy]. You agree to review the Text (SMS) Messaging Policy periodically to ensure that you are aware of any changes. Your continued use of a Credit Union text messaging service after the Text (SMS) Messaging Policy has changed shall constitute your acceptance of those changes. We may terminate the text messaging program at any time, with or without notice. We may also suspend or terminate your participation in the service if we believe you are in breach of our Text (SMS) Messaging Policy.
Help or Support
If at any time you need our contact information or information on how to stop text messages, reply to any text message we have sent you and in the reply text simply type HELP. Upon receiving your text message, we will send you a text message with this information.
Questions
If you have any questions about this policy, would like a paper copy of this policy mailed or are having problems receiving or stopping our text messages, please contact us using the following information:
Priority Credit Union
301 E. Michigan St., Orlando, FL 32806
407.425.2561
Prioritycu@prioritycu.org
BIOMETRIC INFORMATION PRIVACY POLICY AND CONSENT
Scope and Overview
This policy outlines how Priority Credit Union, its vendors, and/or the licensor of the Priority Credit Union’s consumer verification software processes biometric data collected from you for identity verification and fraud prevention purposes.
Biometric Data Defined
As used in this policy, biometric data includes “biometric identifiers” and “biometric information”. “Biometric identifier” means a retina or iris scan, fingerprint, voiceprint, or scan of hand or face geometry. As the term is used in this policy, the selfie photograph you upload to the software for use in the biometric algorithm is considered a "biometric identifier." “Biometric information” means any information, regardless of how it is captured, converted, stored, or shared, based on an individual’s biometric identifier used to identify an individual.
Disclosure and Authorization Policy
To the extent that Priority Credit Union, its vendors, and/or the licensor of the Priority Credit Union’s consumer verification software collect, capture, or otherwise obtain biometric data relating to a consumer, Priority Credit Union must first:
Inform each consumer that Priority Credit Union, its vendors, and/or the licensor of the Priority Credit Union’s consumer verification software are collecting, capturing, or otherwise obtaining the employee’s biometric data, and that the Priority Credit Union is providing such biometric data to its vendors and the licensor of the Priority Credit Union’s consumer verification software;
Inform the consumer of the specific purpose and length of time for which the consumer’s biometric data is being collected, stored, and used; and
Receive consent by the consumer authorizing Priority Credit Union, its vendors, and/or Priority Credit Union’s consumer verification software to collect, store, and use the consumer’s biometric data for the specific purposes disclosed by the Priority Credit Union, and for Priority Credit Union to provide such biometric data to its vendors and the licensor of the Priority Credit Union’s consumer verification software.
Priority Credit Union, its vendors, and/or the licensor of the Priority Credit Union’s consumer verification software will not sell, lease, trade, or otherwise profit from employees’ biometric data; provided, however, that the Priority Credit Union’s vendors and the licensor of the Priority Credit Union’s consumer verification software may be paid for products or services used by Priority Credit Union that utilize such biometric data.
This policy is intended to comply with all federal, state, and local laws.
Purpose for the Collection of Biometric Data
Priority Credit Union, its vendors, and/or the licensor of Priority Credit Union’s consumer verification software collect, store, and use biometric data solely for identity verification and fraud prevention purposes.
Disclosure
Priority Credit Union will not disclose or disseminate any biometric data to anyone other than its vendors and the licensor of the Priority Credit Union’s consumer verification software providing products and services using biometric data without/unless:
First obtaining consumer consent to such disclosure or dissemination;
The disclosed data completes a financial transaction requested or authorized by the consumer;
Disclosure is required by law or ordinance; or
Disclosure is required pursuant to a valid warrant or subpoena issued by a court of competent jurisdiction.
Security
Priority Credit Union shall use a commercially reasonable standard of care to store, transmit and protect from disclosure any biometric data collected. Such storage, transmission, and protection from disclosure shall be performed in a manner that is the same as or more protective than the manner in which Priority Credit Union stores, transmits and protects from disclosure other confidential and sensitive information, including personal information that can be used to uniquely identify an individual or an individual’s account or property, such as genetic markers, genetic testing information, account numbers, PINs, driver’s license numbers and social security numbers.
Retention
Priority Credit Union shall retain consumer biometric data only until, and shall request that its vendors and the licensor of Priority Credit Union’s consumer verification software permanently destroy such data when, the first of the following occurs:
The initial purpose for collecting or obtaining such biometric data has been satisfied, such as verification of consumer identity;
Request of consumer to destroy the biometric data; or
Within 30 days of consumer’s provisioning of biometric data.
Contact Information
If you have any questions about our use, storage, or security of your biometric data you can contact us at: PriorityCU.org@prioritycu.org.
BIOMETRIC INFORMATION CONSUMER CONSENT
As outlined in the “Biometric Information Privacy Policy”, I understand and consent to the collection, use, retention, storage, and/or disclosure or re-disclosure of data or images from biometric verification technology by Priority Credit Union, its vendors, and/or the licensor of the Priority Credit Union’s consumer verification software. I acknowledge that I have been given a copy of the Policy, or that the Policy has been made accessible to me, and I have had an opportunity to review it and request any additional information concerning the Priority Credit Union’s procedures and safeguards for collecting, maintaining, using, disclosing, sharing, storing, and/or destroying this data.

